If you are a website owner, this is a question you may ask your website developer. As a website developer, I find many website owners are confused as to how SEO and Online marketing works. They are under the assumption that by launching a website, it will automatically move up the rankings in Google, when in fact the process of having your website on the first page in Google takes a lot of work and time and typically requires an SEO/ specialist or Internet Marketing company.
Website development companies develop a web site for the Internet (World Wide Web). Many of these companies also offer Internet Marketing/SEO, but that is an extra service and not offered by all of the website development companies. By having your website developed, it is made ready (search engine friendly) and optizimized for SEO, but no extra SEO/Online marketing has been done so you will not automatically rank high on Search Engines. Unless the website company who created your website also is an Internet Marketing company and added as a service, typically you will not be on page one (unless you have very unique keywords or search the domain name). If you want to be on the first page in Google, you need to hire an Internet Marketing company specializing in SEO and Online Marketing.
- SEO (Search Engine Optimization) Services
SEO services maximize the volume or quality of traffic to a web site (such as a blog) from search engines. Consulting is a very important, as the SEO company will review your website and implement strategies to get your website ranking high in Google. Some effective SEO strategies include sitemaps, keywords, SEO article writing, SEO copy, submissions to search engines and relevant submissions to directories, ensuring proper search engine protocols and more.
- Online Marketing
Online Marketing uses Internet advertising to generate a response from your audience. Content writing may be a part of the services offered to provide fresh content for blogs, SEO copy and/or Newsletters. Sending Press release and writing articles for other websites or social media can be part of the strategy. Social Media is an integral part of online marketing work and can help your website rank higher on search engines plus give your website visibility on other networks, mainly social networks such as Facebook, LinkedIn and Twitter (to name a few).
Obtaining internet marketing services usually involve a set up fee and monthly payment. Pricing is dependent on services provided and services can range from just SEO work such as extra optimization to a myriad of services.
In summary, it’s not enough to develop a website for your company, if you want to be seen on Search Engines and on other websites such as social media and websites relevant to your business; you need to hire a company specializing in Internet Marketing for your website to be successful by increasing the traffic to your website.
iToolPro is an internet marketing company as well as a professional website design and development firm that builds and designs custom web and mobile applications. Our Internet Marketing services include SEO and Online Marketing.