If you’re website design is complete with images/media all your pages posted, optimized for search engines, you may think it’s finished, but it’s only a beginning. To have a successful website, adding fresh content is a must. You need to ensure your content is interesting and relative to your service, cause or product(s).

Why is Fresh Content Important?

Search Engines – Search Engines like Google and Bing crawl websites looking for fresh content; if you have fresh content, the search engine will crawl your website, but if you don’t have any fresh content, it will skip as there are no changes and will not crawl your website. Google for example has a Googlebot. A Googlebot is Google’s web crawling bot (sometimes also called a “spider”) that discovers new and updated pages to be added to the Google index.

Visitor Retention and Experience – Visitors appreciate updates and news on your website. If you have old or the same content, they don’t very many reasons to revisit. Keep them updated on the latest news, information on products, sales and industry news to have them coming back and more often.

Other Websites Linking to Your Website -Timely and relevant articles, other websites will link from their website to yours and that creates more outbound linking and will improve your visibility on the web.

How do I Get Fresh Content?

You or your company employees – If your budget is severely limited, you or your employees can write about new Features, Products or Services, News about your organization, news in your industry or whatever you think would be of importance to visitors to your website. When you write your content, think first of what type of information you would appreciate if you were the visitor to the website and what would be interesting.

Hire a Professional – If you find you wish to invest in the success of your website, many Website Development and SEO Companies will provide this service either on a per article basis or as part of an SEO package.

How do I Add the Content?

You can keep adding pages to your website, but this method is more difficult for you and not a good way to organize your website. The best method to add fresh content is to have a blog. WordPress is the top CMS for blogging and an easy to use component can be added either to your existing website or WordPress website. Adding a blog will dramatically assist you in the process of updating your website.

How Often Should I Update my Content?

You should typically be adding at least one new article a week and anytime there is news relevant to your business or industry.

At iToolPro, we have a team of SEO experts that have knowledge of the many industries and can provide you with a complete SEO package that includes blog article writing. Get your company website on track, request a free quote.