You may have heard talk about Mobilegeddon? If you’re wondering what it means and if Mobilegeddon could significantly impact your business, we will explain what Mobilegeddon is, how this affects you and your business and how your company can have a mobile friendly website.

On April 21st, Google rolled out its mobile-friendly search update that will boost the ranking of mobile-friendly pages in mobile search results. The bad news is almost half of the websites, some including top websites from Fortune 500 companies, will fail the test. Consequently, a new catchphrase “Mobilegeddon” began and has been floating around the Internet and used to describe the impact of the major change Google search has undergone favouring mobile friendly sites over those that aren’t.

Although Google rolled out its mobile-friendly search update on April 21st, the full impact of this update could take weeks to be in full effect. Google regularly crawls the web to rebuild their index and will crawl a website if changes have been made since the last crawl. A number of factors can affect the crawl frequency of an individual website, but simply put, when you make changes to your website, Google will crawl your website. That is also why fresh content is so important for SEO, because if you have not make changes or add content to your website, Google will not crawl it on a regular basis. Therefore, you still have time to ensure you don’t miss out on any results your website would fetch from customers using Google’s mobile searches.

How could this update impact your business? Over 50% of Google searches are done on mobile devices, if you’re website does not meet the mobile-friendly criteria, customers will have difficulty finding you in Google searches, and that could mean a loss of business, possibly thousands of dollars.

iToolPro has the tools and services available to analyze your site to ensure you pass Google`s mobile-friendly test and move you up the rankings on Google and past your competitors. iToolPro is also a full service website development company with SEO (Search Engine Optimization Services) and Internet Marketing that can help you with search engine rankings, not only for Google, but Bing, Yahoo and more. Contact iToolPro at 1-888-500-9514 today for an evaluation of your website.